The mandate: Drive compelling customer experiences in Retail
Plan compelling assortments and deliver relevant offerings that differentiate your brand
Leverage the business network to control cost and offer competitive prices for value-adding products
Enable omnicommerce and endless aisle strategies with capabilities to fulfil anytime, anywhere
Deliver the customer experience of the future: personalized, relevant and real-time
The business challenge: Leverage customer and business insights to grow revenues and control costs
Primary Business Objectives
Drive profitable assortments and pricing strategies
Lower costs by purchasing value generating products at optimum cost
Lower inventory costs and support revenue increase with flexible, reliable and cost-effective demand fulfillment
Grow revenues and customer share of wallet
Key questions: How do we . . .
Use market and customer insights to drive assortments that matter to customers and pricing and promotions that drive demand?
Identify value generating products and aggregate demand to achieve the optimum prices?
Satisfy customer demand wherever, whenever down to the pack size of one?
Deliver compelling customer experiences that drive loyalty and basket sizes?